Results-driven Marketing For Software Resellers, ERP Implementation Partners, and Publishers.

B2B Marketing That Drives Business Growth

We bring 15+ years of strategic marketing to your business. Our team specializes in B2B marketing for technology companies, professional services firms, software implementation partners, ERP publishers, software resellers, and more.

Make Your Complex Offerings Easier to Understand and Easier to Buy.

Your business is complex. Your marketing shouldn't make it more complicated.

At Markify, we help B2B companies turn complex software & service offerings into single-point clear messaging, stronger brand positioning, smarter marketing strategies, and demand generation campaigns designed to support measurable pipeline growth. B2B marketing isn't simply about generating more traffic or collecting leads. It's about reaching the right decision-makers, communicating differentiated value, building trust throughout a longer buying journey, and helping sales teams turn opportunities into customers.

For technology companies, that can mean making a sophisticated solution easier to understand. For professional services firms, it means establishing credibility and demonstrating expertise. For publishers and software resellers, it means creating demand, supporting partner relationships, and helping customers understand the value of your solutions.

Markify brings strategy, creativity, and execution together to help your business move forward with purpose. We don't believe in disconnected tactics, generic campaigns, or marketing activity without a clear objective. We believe in understanding your business first, identifying what stands between you and your goals, and building a practical plan to close the gap.

Our Specialized Expertise is Designed for Industries, Like:

ERP Resellers

Professional Services

Consulting Firms

Software Publishers

Software & Tech

Implementation Partners

Software Selection Firms

Software Brands We Know Inside & Out

To play, press and hold the enter key. To stop, release the enter key.

B2B Brands Don't Grow by Accident, They Grow by Design.

How We Actually Help

Customer Marketing
- Customer lifecycle strategy and retention marketing
- Upsell, cross-sell, and add-on support
- Referral program creation
- Case studies and client story creation
- Events & webinars
- Monthly newsletters & value creation
- Annual client events & activations
Content Marketing & Demand Generation
- ABM strategy
- Multi-channel demand generation campaigns by industry and by product
  - Email, events, social, advertising, content, gifting follow up, nurture
- Industry-specific and offering-specific whitepapers, guides, infographics, and eBooks
- Product launches and go-to-market support
- Sales presentation decks, collateral, and enablement materials
- Thought leadership and educational content
Brand Marketing Initiatives
- Marketing audits, analytics, and performance measurement
- Social media templates, marketing, and engagement
- Brand consistency across digital and sales channels (positioning & storytelling)
- Outbound sales enablement & BDR scripts
- Internal social media workshops & team training
- Service messaging and value proposition development
- Website strategy, copywriting, and design
Visibility Marketing
- SEO, answer engine optimization (AEO), and generative engine optimization (GEO) strategy & optimization
- PR strategy & activations
- Trade shows, conference, and event marketing
Partner/Publisher Marketing
- Co-branded campaign concepts and marketing collateral
- Events, tradeshows, webinars, and activations
- Channel marketing and partner marketing strategy
- Joint collateral & social media collaborations
Product Marketing
- Product identity branding, messaging, and positioning
- Go-to-market strategy and product launch planning
- Marketplace awareness
- Creative advertising and promotion
- Install base cross-selling and sales enablement collateral

We Know Your Industry

We know your customers too. You won't need to spend weeks training our team on industries you support; we can hit the ground running with expert-level content today. We already know their unique pain points, industry challenges, and buying signals. When it comes to B2B marketing, the more specific and tailored you can get with your ABM strategy, the higher your conversions. We build content and messaging specific to your prospects industry, vertical, micro vertical, and even their role. Here are some industries we are well-versed in:

Process Manufacturing
- Chemicals
- Food & Beverage
- Pharmacueticals/Nutraceuticals
Discrete Manufacturing
- Aerospace & Defense
- Medical Devices
- Electronics & High-tech
- Furniture & Fixtures
- Equipment & Machinery
- Metal Fab, Forgeries, and Assembly
Service
- Construction
- Pest Control
- Maintenance & Field Service
- HVAC & Utilities
- Oil & Gas
- Finance & Banking
Retail & Distribution
- Consumer Goods
- Wholesale Distribution

Our Unique Approach

As a performance-driven B2B marketing agency, we know you have internal goals, product channels, professional services, upsell/cross sell initiatives, brand awareness, publisher pipeline goals by product, ISV goals, partner goals, and more. When it comes to your business, you have a lot going on and that can often paralyze your marketing team. Our goal is to partner with your team to regroup, strategize, and set a plan of action for quick wins as well as set you up for scalable long-term success

Here's how we do it:

Step 1: Let's meet for coffee and talk (virtual or in-person). No pushy sales tactics, we just want to learn about your current operations. What's working, what's not working, and where are the big opportunity areas. If we feel we have a good fit, we will let you know. If not, we part ways here.

Step 2: Deep-dive discovery with your key stakeholders. Identify needs, document, and action plan by team/department.

Step 3: Our team builds a proposal and SOW for your team based on what we've learned. This SOW includes project scope, deliverables, and objectives by department or goal. Our proposals are detailed by tactic, fixed-fee, we don't lock you into expensive retainers or nickel & dime you with marketing fluff.

Step 4: If we have alignment on the SOW, we book a kick-off call and get started post sign-off. We are very self sufficient and won't need to take extensive time and resources away from your marketing and sales team. We work in tandem in the background, reviewing with you each step of the way as we complete tasks.

Step 5: Measure, learn, improve. We continuously review performance against agreed objectives, identify what is working, and refine the approach as your business evolves.

Positive Remarks

"Highly professional, positive, creative, and gets the job done - well beyond expectations. It's clear they enjoy their work and sincerely care about their team and clients. Highly reccommend."

John R.

23%

Upsell Increase

$4M

New Pipe in <6 Months

25x

Increase in New Leads

10%

Increase in Conversions

Proudly Serving The Vegas Community & Beyond:
Downtown Las Vegas · Summerlin · Henderson · Spring Valley · North Las Vegas · Green Valley · Boulder City · Centennial Hills · Remote USA

Strategic Marketing Agency Built to Help You Hit Your Growth Goals